Stratasys needs to take shoppers’ used clothes to a different dimension.
The 3D printing firm introduced final week that it had launched a direct-to-garment resolution as an addition to its present TechStyle printer, the J580. The printer will now have the ability to apply colourful, 3D-printed designs onto pre-existing clothes, which Stratasys expects will entice shoppers on the lookout for customized experiences and magnificence.
The corporate offered its City Tattoo denim assortment earlier this month at Texprocess in Germany. The gathering is supposed to “promote a deeper emotional connection” with clothes, in the identical means that individuals really feel linked to tattoos on their our bodies.
Designers like Karim Rashid, Travis Fitch and Zlatko Yanakiev helped develop the City Tattoo assortment, which Stratasys stated it believes will “enchantment to a number of manufacturers that attain throughout numerous socio-economic backgrounds.”
Zehavit Reisin, senior vp of business options for Stratasys, stated that stage of customization offers manufacturers the chance to meaningfully apply the 3D printing know-how.
“Many manufacturers are restricted in how a lot they will mass produce denim clothes, whereas sustaining a stage of personalization that has which means to the wearer,” Reisin stated in an announcement. “We’re giving manufacturers the chance to do one thing exceptional, to carry extra character to their clothes line, whereas pushing a extra sustainable enterprise follow that appeals to a number of audiences throughout the patron spectrum.”
Stratsys will make the direct-to-garment printing trays in two completely different sizes, which is able to assist keep away from pointless waste and help a spread of clothes and sizes. The system can be utilized on denim, cotton, polyester and linen, in accordance with the corporate.
The know-how’s multifaceted use circumstances might assist persuade manufacturers and shoppers alike of the inventive methods they will use additive design to upcycle clothes.
In line with researchers, the typical American client generates 82 kilos of textile waste yearly. Some manufacturers have already turned to restore and resale applications, whereas others have began take again applications for eventual textile recycling. But when shoppers can repurpose objects earlier than finish of life, they could be inclined to buy fewer clothes new.
Naomi Kaempfer, Stratasys’ inventive director, stated the know-how goes a step past embellishment—it provides life to clothes, which in flip offers shoppers the liberty to precise themselves via their clothes.
“By including layers of tales and symbolism that resonate with the individuality of the wearer, these tattoos assist shoppers promote their identification, and have fun their individuality. It’s a testomony to the transformative energy of additive manufacturing know-how in style,” she stated in an announcement.
