Between 2023 and 2033, the Oceania digital textile printer market is projected to grow rapidly at a CAGR of 4.3%. The market is expected to reach a value of $150 million in 2033. The market’s value will likely surpass US$ 98,4 million by 2023.
Future Market Insights projects that the expansion of e-commerce will increase demand for digital printing in Oceania. Thanks to ecommerce, small and medium-sized producers of textiles can easily reach out to a wider audience.
The e-commerce has been a great benefit to those who live in remote areas or are underserved. Digital textile printing technology is able to meet this need.
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Textile industry customization and personalization has been boosted by e-commerce. It is partly due to the fact that users have more choices because of the ease and capacity of using the internet interface.
Digital textile printing is a flexible technique that can be used for both the design and production of specialized and customized goods.
As consumers become more conscious of the impact their purchases have on the environment, e-commerce websites are driving demand for sustainable textiles.
In the last few years, using less water and reducing energy and chemical usage has become commonplace in industry. Digital textile printing is therefore more environmentally friendly than conventional textile printing.
Due to stiff competition on this market, the demand for affordable and versatile printing options is increasing. The stiff competition in this market has encouraged small and medium businesses to adopt digital printing technology for textiles at a faster pace. This trend will continue to drive market growth in the future.
Oceania Digital Textile Printers: Market Study Key Takeaways
- The Oceania digital textile printer industry is anticipated to reach a valuation of US$ 98.4 million by the end of the year 2023.
- The market is expected to reach a total size of US$ 150 million by the end of the forecast period 2023 to 2033.
- The CAGR for the market during 2023 to 2033 is projected to be at 3%.
- Clothing & Apparels End Use segment is anticipated to offer an impressive absolute dollar opportunity of US$ 25.4 million Between 2023 and 2033.
- Australia is anticipated to be the largest market for digital textile printers across Oceania accounting for a total market valuation of US$ 71.6 million in 2023.
“Oceania is experiencing a rapid expansion of digital textile printing due to the region’s growing need for affordable, on-demand textile printing. Automation, eco-friendly dyes and direct-to fabric printing have made it possible to produce textiles with excellent quality at an affordable price. Digital textile printing is becoming more popular as e-commerce distribution expands. This is expected to provide small and medium-sized textile manufacturers with access to a larger consumer base and satisfy the increased demand for customization and personalisation.” – says an FMI analyst.
Digital Textile Printing Market Landscape: Competitive Landscape
Oceania’s digital textile printing industry is marked by the adoption of numerous strategies. Consolidation is one of the major strategies, but there are also other moves such as acquisitions, mergers, and product innovation.
HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd, Electronics for Imaging, Inc., Kornit Digital, and others are prominent players in the digital textile printing market. Digital textile printing is fragmented in Oceania and Tier 1 companies hold a 20-25% market share.
As an example
- In October 2021, Kornit Digital announced a new partnership with Amazon, which will allow Amazon sellers to access Kornit’s digital textile printing technology to create and sell customized printed apparel.
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Oceania Digital Textile Printer Market, by Category
By Printer Type
- Direct to Garment (DTG), Printer
- Direct to fabric (DTF), Printer
By Substrate
- Cotton
- Silk
- Rayon
- Linen
- Polyester
- Polyamide
- Wool
- Other Substrates
By Ink Type
- Reactive
- Acid
- Disperse
- Pigment
Size of the printer (type):
- Industrial Printer
- Desktop Printer
By Sales Channel:
- Manufacturers (Direct sales)
- Distributors/ Suppliers
- Buy it Now
- E-Commerce
By End Use
- Clothing & Apparels
- T-shirts
- Pants
- Leggings
- Caps
- Sweatshirts
- Hoodies
- Shorts
- Golf shirts
- Others (Jackets, Tie, etc.)
- Household
- Bed Linens
- Carpets & Curtains
- Others (Napkins, Towel, etc.)
- Technical Textiles
- Others (Flags & Banners)
By Country
- Australia
- New Zealand
- Papua New Guinea
- Fiji
About FMI
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It reveals opportunities for market growth by segment based on source, application, sales channel and end use over the next decade.
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