Oceania’s digital textile printing market will grow rapidly between 2023-2033 at a CAGR rate of 4.3%. The market is expected to reach a value of $150 million by the year 2033. The market’s value will likely surpass US$ 98,4 million by 2023.
Future Market Insights predicts that Oceania’s demand for digital textile print will grow as a result the growing ecommerce distribution sector. E-commerce allows small and medium textile producers to easily reach a large consumer base.
E-commerce distribution has been most beneficial to people who live in rural or underserved regions. Digital textile printing technology is able to meet this demand.
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The textile industry has seen a rise in demand for customisation and personalization due to the e-commerce. It is partly due to the fact that users have more choices because of the ease and capacity of using the internet interface.
Digital textile printing is a flexible technique that can be used for both the design and production of specialized and customized goods.
E-commerce sites are also fueling the demand for sustainable fabrics as consumers become increasingly aware of their impact on the environment.
In the last few years, using less water and reducing energy and chemical usage has become commonplace in industry. Digital textile printing is therefore more environmentally friendly than conventional textile printing.
Due to stiff competition on this market, the demand for affordable and versatile printing options is increasing. The stiff competition in this market has encouraged small and medium businesses to adopt digital printing technology for textiles at an accelerated rate. This trend will continue to drive market growth in the future.
Oceania Digital Textile Printers market study: Key takeaways
- Oceania’s digital textile printing industry will reach a market value of US$ 98.4 millions By the year 2023.
- The market size is expected to be approximately US$ 150 million By the end of forecast period 2023-2033.
- It is important to note that the word “you” means “you”. CAGR For the period 2023-2033, it is estimated that the market will be at 3%.
- Clothing & Apparels End Use segment is anticipated to offer an impressive absolute dollar opportunity of US$ 25.4 million Between 2023 and 2033.
- Australia will be the leading market in Oceania, accounting for a value of total market. US$ 71.6 millions In 2023.
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“Oceania is experiencing a rapid expansion of digital textile printing due to the region’s growing need for affordable, on-demand textile printing. Automation, eco-friendly dyes and direct-to fabric printing have made it possible to produce textiles with excellent quality at an affordable price. Digital textile printing is becoming more popular as a result from the expansion of e-commerce options. This is expected to provide small and medium-sized textile manufacturers with access to a larger consumer base and satisfy the increased demand for customization and personalisation.” – says an FMI analyst.
Digital Textile Printing Market Landscape and Competitive Landscape
Oceania’s digital textile market is characterized by a number of strategies adopted by players to stay competitive. Consolidation is one of the major strategies, but there are also other moves such as acquisitions, mergers, and product innovation.
HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd, Electronics for Imaging, Inc., Kornit Digital, and others are prominent players in the digital textile printing market. The digital textile printing industry is fragmented, and Tier 1 players hold 20-25% of the Oceania market.
As an example
- In October 2021, Kornit Digital announced a new partnership with Amazon, which will allow Amazon sellers to access Kornit’s digital textile printing technology to create and sell customized printed apparel.
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Oceania Digital Textile Printer Market by Category
By Printer Type
- Direct to Garment Printer
- Direct to fabric (DTF), Printer
Substrate
- Cotton
- Silk
- Rayon
- Linen
- Polyester
- Polyamide
- Wool
- Other Substrates
By Ink Type
- Reactive
- Acid
- Disperse
- Pigment
By Printer Type:
- Industrial Printer
- Desktop Printer
By Sales Channel:
- Manufacturers Direct Sales
- Distributors/ Suppliers
- Buy it Now
- E-Commerce
By End Use
- Clothing & Apparels
- T-shirts
- Pants
- Leggings
- Caps
- Sweatshirts
- Hoodies
- Shorts
- Golf shirts
- Others (Jackets, Tie, etc.)
- Household
- Bed Linens
- Carpets & Curtains
- Others (Napkins, Towel, etc.)
- Technical Textiles
- Others (Flags & Banners)
By Country
- Australia
- New Zealand
- Papua New Guinea
- Fiji
About FMI
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It reveals opportunities that will favour the growth of the market in various segments based on Sources, Applications, Sales Channels and End Uses over the next decade.
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