Digital textile printing is growing rapidly in the market. This growth is driven by an increasing demand for silk and polypropylene apparel that has unique prints. Digital textile printing market is projected to grow by 12.2% annually, reaching US$ 8,545.1 millions in 2033. As a result of this growth, digital textile printers are able to create new applications as well as witness the migration from traditional textiles into digital form.
Digital textile printing is not only used in apparel but also for packaging, identification, labeling and branding. The textile printing industry continues to evolve as technology advances. New equipment and technologies enable faster and better fabric print.
In order to remain competitive in the global textile market, digital printing companies are investing heavily into research and development in order to diversify product portfolios. They focus on developing superior printers for various applications. In order to reduce the impact of printing on the environment, the latest digital textile printers are capable of using ecosolvent, UV and solvent inks. Digital textile printers can be integrated with new programs and software to create innovative designs that feature a variety of colors, sharpness and textures.
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The high cost of digital printing machines is a major barrier. Comparing the total cost-of-ownership between digital and traditional printing, digital textile print is about 1.5 times more costly per meter due to factors including water, electricity, operator and maintenance expenses, inks, and fabric aftertreatment. Multi-pass printing is cheaper than single-pass printing despite being faster and higher-quality. This is because additional print heads are needed to cover the width of the printer. Digital printing equipment requires skilled operators to be operated effectively.
The Key Takeaways
- Digital textile printing is a growing market, driven by demand for personalized apparel and migration from traditional textile applications to digital.
- The packaging industry also uses digital textile printing for different purposes.
- To gain a competitive advantage, companies invest in R&D to diversify product portfolios.
- The latest technological advances have led to eco-friendly print processes, vibrant colors, and innovative designs.
- High cost digital textile printers and the need for trained operators are major market barriers. These issues are being mitigated by reducing the price of inks and pigments
Competitive Landscape
The digital textile printing industry is marked by fierce competition between key players who are all trying to grab a significant share of the market. In this market, both established and new players are active, driving innovation.
The market players are expanding their geographical reach by opening regional offices, and establishing distribution networks in order to better serve customers. They engage with customers actively to understand specific requirements and offer customized solutions.
Recent Developments
Mimaki Europe is a leading provider of inkjet printing and cutting systems. It has now added two new high performance textile printers to their product range. The Mimaki TS100-1600, and the Mimaki Tiger-1800B Printer MkIII.
Epson announced its release of two 64-inch dye sublimation printers – the SureColor SCF9430 and SCF9430H digital fabric printers – in January 2020. The new printers will provide high-quality printing in large quantities for items such as sports gear, clothing, home decor, outdoor signs, and more.
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Survey of the Digital Textile Printing Industry: Key Segments
Digital Textile Printing Market By Printing Process
- Direct To Garment
- Dye Sublimation
- Direct To Fabric
Digital Textile Printing Market (by Ink)
- Sublimation
- Reactive
- Acid
- Direct Dispersal
- Pigment
Digital Textile Printing Market By Substrate
- Digital Cotton Printing
- Digital Silk Printing
- Digital Rayon Printing
- Digital Linen Printing
- Digital Polyester Printing
- Other
Digital Textile Printing market by end use:
- Clothing
- Households
- Displays
- Technical Textiles
Digital Textile Printing by Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- The Middle East & Africa
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