Oceania’s digital textile printers market is expected to grow significantly between 2023-2033 with a compound annual growth (CAGR), projected at 4.3%. By 2033 the market is expected to reach a value of US$ 150 millions, while it will probably surpass US$ 98.4 in 2023.
Future Market Insights reports that the expansion of the e-commerce landscape in Oceania is driving the demand for digital textile print. E-commerce platforms made it easier for smaller and medium-sized producers of textiles to reach a wider customer base.
Businesses in underserved or off-grid areas have benefited from e-commerce, as it has allowed them to access new markets. E-commerce has also fueled the rise of on demand printing, and digital textile print technologies are well suited to meet this need.
Online platforms have made it easier for consumers to customize and personalize their textiles. Today’s consumers are looking for specialized products that can be personalized. These products can be produced efficiently using digital textile print techniques, which offer flexibility in design and production.
Demand for sustainable textiles has risen as consumers become more aware of their impact on the environment. Digital textile printing, which uses less water, energy, and chemicals than conventional methods of printing, is seen as an eco-friendly option to conventional methods.
In addition, the growing competition in the textile industry has pushed the market to seek out more cost-effective and flexible printing options. This has prompted small and medium sized businesses to embrace the digital textile print technology at a faster pace. The market is expected to grow throughout the forecast period as this trend continues.
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Oceania Digital Textile Printers: Market Study Key Takeaways
- Oceania’s digital textile printer market is expected to reach a value of US$ 98.4 Million By the year 2023.
- The market size is expected to be approximately US$ 150 Million By the end of forecast period 2023-2033.
- You can also find out more about the following: CAGR The market is expected to reach 3%.
- Clothing & Apparels End Use segment is anticipated to offer an impressive absolute dollar opportunity of US$ 25.4 million Between 2023 and 2033.
- Australia will be the leading market in Oceania, accounting for a value of total market. US$ 71,6 million 2023
“Oceania is experiencing a rapid expansion of digital textile printing due to the region’s growing need for affordable, on-demand textile printing. The use of eco-friendly inks and direct to fabric printing technology, combined with automation, has allowed for the printing of textiles at affordable prices and of high quality. Digital textile printing has also become more popular as a result expanding distribution options through e-commerce. This is expected to provide small and medium-sized textile manufacturers with access to a larger consumer base and satisfy the increased demand for customization and personalisation.” – says an FMI analyst.
Country Insights – Digital Textile Printers from New Zealand and Australia
New Zealand’s Growing Demand for Digital Textile Printers Driven by Widening Applications
Digital textile printers New Zealand are experiencing steady growth as the country’s textile manufacturers increasingly adopt this technology. Digital textile printing has made production more efficient and affordable for manufacturers. New Zealand’s robust textile sector, catering to various industries such as high-end clothing and outdoor equipment, is driving the demand for digital textile printers. These printers allow for improved productivity, cost-savings, and the ability meet changing consumer preferences.
Australia’s Leadership in Oceania’s Digital Textile Printers Market Fueled by Massive Domestic Demand
Australia The country has emerged as a leader in the market for digital textile printing in Oceania, thanks to its large domestic market of sustainable textiles. The country has a vibrant textile sector, where diverse manufacturers and designer produce a wide variety of goods including high-end apparel, sportswear and household items. The Australian Government has offered financial assistance through various training programs, partnerships with businesses, and initiatives for research and development. The Australian government has provided financial support through training programs, business partnerships, and research and development initiatives.
Overall, both New Zealand and Australia are witnessing growth in the digital textile printers market, driven by their respective textile industries’ need for enhanced productivity, cost savings, and the ability to cater to evolving consumer preferences
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Digital Textile Printing Market Landscape: Competitive Landscape
Oceania’s digital textile printing industry is marked by the adoption of numerous strategies. Consolidation is one of the major strategies, but there are also other moves such as acquisitions, mergers, and product innovation.
HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd, Electronics for Imaging, Inc., Kornit Digital, and others are prominent players in the digital textile printing market. The digital textile printing industry is fragmented, and Tier 1 players hold between 20 and 25 percent of the Oceania market.
As an example
- In October 2021, Kornit Digital announced a new partnership with Amazon, which will allow Amazon sellers to access Kornit’s digital textile printing technology to create and sell customized printed apparel.
Get more valuable insights into the Oceania digital textile printer market
Future Market Insights, in its latest report, provides an unbiased review of the Oceania Digital Textile Printer Market. The report analyzes the historical demand for 2018-2022 and forecast statistics from 2023-2033. The study reveals growth projections on the digital textile printing market on the bass of digital textile printer by printer type (direct to garment printer, direct to fabric printer), size of printer type (industrial printer, desktop printer), ink type (reactive, acid, disperse, pigment), substrate (cotton, silk, rayon, linen, polyester, polyamide, wool, other substrates), sales channels (manufacturers, distributors, retail, e-commerce), end use (clothing & apparels), household(bed linens, carpets & curtains, others), technical textiles, others) and country (Australia, New Zealand, Papua New Guinea, Fiji).
Future Market Insights’ (FMI) list of the key trends shaping the market
- Digital textile printing is being adopted by traditional textile manufacturers to improve the efficiency and reduce costs of production.
- Inkjet technology and formulations have improved, resulting in better print quality, faster printing speeds and lower costs.
- Industry 4.0 integration, including automation and data analytics, is being used to increase production efficiency and decrease waste.
- The demand for digital textile printers is increasing in many applications including fashion, home fabrics, and sportswear.
- Cloud-based printing solutions, which enable remote management and printing, are helping businesses operate more smoothly with less production line downtime.
- As augmented and virtual reality technologies become more prevalent, they are helping to enhance customer experiences by giving them a realistic feel for textures. This in turn is boosting sales.
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Oceania Digital Textile Printers Market by Category
By Printer Type
- Direct to Garment Printer
- Direct to fabric (DTF), Printer
Substrate
- Cotton
- Silk
- Rayon
- Linen
- The use of Polyester
- Polyamide
- Wool
- Other Substrates
By Ink:
- Reactive
- Acid
- Disperse
- Pigment
By Printer Type:
- Industrial Printer
- Desktop Printer
By Sales Channel:
- Manufacturers (Direct sales)
- Distributors/ Suppliers
- Buy it Now
- E-Commerce
By End Use
- Clothing & Apparels
- T-shirts
- Pants
- Leggings
- Caps
- Sweatshirts
- Hoodies
- Shorts
- Golf shirts
- Others (Jackets, Tie, etc.)
- Household
- Bed Linens
- Carpets & Curtains
- Others (Napkins, Towel, etc.)
- Textiles technical
- Others (Flags & Banners)
By Country
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