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Digital Print inspires a new generation of designers

Epson has shown how digital printing technology supports the development of next-generation printers


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London Fashion Week was popular with digital prints

Epson has shown how digital printing technology supports the development of the UK’s next generation of designers.

During this year’s London Fashion Week, a number of pieces were created with digital print. Epson claims that designers chose to create their work in a more colorful, flexible, and unique way. 

Epson selected IA LONDON, an independent womenswear designer who is known for her avant-garde designs. The company uses carefully selected British digital fabric printing specialists to make sure that the vibrant colors of its prints will last. 

Designers use digital printing to create on-demand customisations. This process also reduces its environmental impact. This process is based on wastewater and allows for the most efficient material use.

Epson also paid tribute Richard Quinn. Quinn is well-versed in the use of digital textile print to create clothing. At this year’s London Fashion Week, he won wide acclaim for his use of dye-sublimation.

A Japanese fashion designer Yuima Nakazto, who has been working in the field of textile printing for over 20 years, gave a sneak peek into the future when she turned used clothing into non-woven fabrics before printing on them.

This is a great way to get young people excited about the circular economy and on-demand print.

“Key to evangelising print technology as a sustainable change agent within fashion is ensuring it has the right exposure to aspiring young fashion designers,” says Phil McMullin, head of sales for commercial and industrial at Epson UK. 

“Epson has collaborated with De Montfort University this year to build their education around direct-to-garment technology, an exciting partnership that enabled used t-shirts to see a new lease of life thanks to a digital textile printer. 

“Getting young people to experience this circular economy using on-demand printing is an exciting spectacle into the future of fashion, and we’re excited to see how the students will bring this to the catwalk.”

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