In this article, compliments of textiles expert and WhatTheyThink contributor Debbie McKeegan, she provides an update on digital textile printing via Future Markets research, and also explains why increased interest in custom home and interior décor is poised to further spur market growth for digital textile printing. The digital share of textile printing is still around 10%.
(Image courtesy Texintel.
The global digital textile printer industry is estimated to reach US$2,212.9 million in 2023 according to Future Market Insights. Over the forecast period of 2023-2033, global sales for digital textile printers is expected to increase at a CAGR of 9.8%. The total market value is expected to reach US$5,304.3 millions by 2033.
Growth in the market is driven by continuously changing fashion trends, a high need for advanced printing technologies, and increasing demand for customized and personalized home décor.
The Market for Custom Textiles in the Home Décor and Furnishing Sector Is Experiencing Rapid Growth
People today prefer exclusive and fast fashion products that they can customize and personalize according to their needs. Customers are willing to pay premium prices and actively seek out platforms and brands that cater to their custom home décor needs.
This trend has been accelerated by the growing purchasing power of Gen Z. They are more inclined to shop online. The demand for printed furniture materials is high. Home furnishings such as curtains and upholstery fabrics are in high demand. Digital textile printers are being used to meet this demand.
Digital textile printers are ideal for printing customized designs, patterns, colours, or even photos on a variety of home textiles. Digital printing is gaining popularity in the home interiors market due to its personalization capabilities.
Consumers’ shift to online shopping is another key factor driving the global digital textile printer industry.
Today’s consumers have elevated expectations, seeking pleasant and personalized shopping experiences and affordable and high-quality clothing aligned with seasonal trends. Online shopping platforms meet these expectations with attractive offerings such as seasonal sales, diverse apparel choices and other appealing offers. Digital textile printers will continue to grow in importance as the demand for fast-fashion increases.
Digital Textile Printer Market Research Report: Key Takeaways
- By 2033, it is estimated that the global digital textile printing industry will reach a value of US$5,304.3million.
- The pigment segment, based on ink sales, is expected to grow at a CAGR between 11.1% and 2033.
- Direct-to-garment printing is expected to have a 50.2% market share in 2023.
- The clothing and apparel sector is expected to reach US$3,474.0 millions by 2033.
- In 2033, it is estimated that the United States digital textiles market will reach US$568.0million.
- The demand for digital textile printers in India is expected to grow at a CAGR of 8.8% during the assessment period.
“Growing concerns over sustainability in the printing sector have increased demand for digital textile printers. Digital textile printers allow for greater design flexibility, and they can produce faster. They are used widely around the world. Key companies are looking to develop advanced printing equipment to expand their customer base,” says a lead analyst at FMI
Digital textile printing is a better option than traditional dyeing. This includes reducing waste and addressing water pollution, as dyeing is the second biggest global water polluter. The agility and flexibility of textile printing and digital production allows manufacturers to handle small boutique orders as well as large retail orders with the same equipment. This makes it a very attractive option.
Print-on-demand and a lower price per print make it possible to produce large quantities quickly, while ensuring profitability. Digital textile printing allows designers to create almost limitless graphics and colors, which is superior to traditional printing techniques. Designers can now unleash their creativity to create unique designs.
Benefits of the supply chain are also significant.
Digital printing makes it easier to meet production and shipping deadlines, which prevents overstocking. Designers can constantly produce new collections to keep up with ever-changing fashion trends, while customers can satisfy their desire for customized apparel, décor, and gift items.
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